–––– YOU ––––– ARE ––––––––––––––––––– THE –––––––––––––––– PRODUCT –––––––––– –– DATA –––––––––––––– EXTRACTIVISM ––––––––––– IN ––––––––––– THE ––––––––––––– ––––––––––– POST ––––––––––––––– INTERNET ––––––– ERA –––––––––––––––––––––––––

Nowadays, our daily life experience and the environment that surrounds us are suffused with digital technologies. In
this post-internet era of permanent connectivity via smartphones, tablets and wireless network technologies, we live
in an environment of computational abundance in which the distinction between being ‘online’ and ‘offline’ becomes increasingly blurred. This way of life, between the network and the cloud, is particularly prone to the capture of personal and monetization of data from our behavioral surplus. The present project seeks to expose how, under the promise of
free access to an online service or product, each and every human action is recorded.

Get involved in the experience Explore these types of elements throughout the website:

What kind of data they extract about you?

How they extract your data?

Who extracts your data and for what purposes?

SHADOW OPERATION

TRAIN MODELS (patterns of human behaviour)

They have big training models;

They can see how people with certain characteristics typically bahave over the time;

They fit your data right into that arc;

They predict what you're likely to do (not only now but soon or later).

PREDICT MOOD SHIFTS

Facebook, for example, has so much data about billions of people;

They can predict mood shifts
[when your feel stressed, anxious, inferior, etc];

They can alert companies about the exact moment when you are most likely to need a confidence boost.

Predicting the kind of food you're in the mood
- they predict the kind of food you're in the mood   for right now;
- then they sell that prediction to their business   customers in the restaurant business;
- who will then send you a very quick ad with a   discount coupon.

Predicting you need a confidence boost
- you are contemplating a date over the weekend,   it's now thursday night, your anxiety is peaking   and you need a confidence boost;
- they send you an ad for a sexy black leather   jacket, they offer free delivery;
- they say you'll have it at your door by the time   you wake up in the morning / they give you a   discount coupon [they knew the exact moment   when you are at peak vulnerability].

SHADOW OPERATION

TRAIN MODELS FOR FACIAL RECOGNITION

Photos that you put on facebook;

They analyse the hundreds of muscules in your face;

They use that information to train models for facial recognition;

They sell those models.

LURE MODELS

You’re so busy being entertained;

You just go to the places they want you to go without questioning;

Shadow operations will remain hidden.

Selling models to military operations
- they sell models to military operations, some of   them in China;
- those Chinese operations do many things   including imprisoning the Uighur, a subset of the   Uighur Muslim population in China;
- that’s an open air prison [they don’t have to have   people behind bars because they track and   follow them constantly through facial   brecognition].

“Pokemon Go”
- business customers pay Niantic labs, the   “Pokemon Go” Company, for your footfall;
- to get real bodies with their real feet into real   business establishments;
- so they will come and spend money in your shop   or your restaurant [not so that they will come and   be happy].

OR you can do what is within your reach

You can continue living in a world where your self-determination, and your privacy are destroyed

You can follow the analog path

> Review your social media privacy settings;
> Use encrypted messaging apps;
> Use a privacy-first web browser that protects you from
tracking, fingerprinting, and unwanted advertisements;
> Review location, camera, and other sensitive device permissions;
> Invest in your knowledge. Look for books, articles or projects that
help you to be informed.