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Who would have thought, not so long ago, that Artificial Intelligence would be used to make decisions that directly affect people's lives? In 2021, it is. AI systems are used to decide, for example, who will be hired, who will be a potential criminal or who will be released from prison. These tools, which are often presented to us as being neutral and objective technical systems, are, in reality, populated by the same social biases as the humans who create them. As Cathy O’Neil explains, “under the guise of math, fairness, and objectivity”, these algorithms “reinforce and magnify the old biases and power dynamics that we hoped they would eliminate”.

AI and the Promise of (Un)Fairness

, seeks to expose gender and racial biases under the apparent neutrality of Artificial Intelligence systems. Drawing on examples presented by researchers, such as Kate Crawford or Cathy O’Neil, namely search engines, predictive policing, or risk assessment, the project seeks to reveal how these systems end up reinforcing social inequalities.

Caroline Rohn · Project II Laboratory II • 1st year of the Master in Communication Design • FBAUL • ULisboa • 2021

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